Vail Resorts Senior Specialist Retail Marketing in Broomfield, Colorado

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Position Summary

The Sr. Specialist of Retail will be responsible for driving the development and growth of Vail Resorts Retail CO-OP program and consumer insights of our retail guests, while supporting the seasonal planning process and assisting the Brand, Digital and CRM managers in achieving overall goals and high level strategic imperatives for retail

Essential Job Responsibilities

  • Drive the development and growth of the CO-OP program for retail, increasing the overall investment from our partners based on key initiatives to drive growth overall. Develop a comprehensive plan, pitch it to key stakeholders for approval and manage the execution of the program across the resort teams.

  • Manage and develop retail research to better understand the retail customer overall. Leveraging the internal research team and external resources to formalize consumer insights and distribute across the VRR division for enhanced decision making.

  • Drive alignment around best practices and insights for retail, sharing them across the resort portfolio and within the retail marketing team to maximize ROI

  • Support the Sr. Retail Manager in driving the business growth for our retail business, focusing on key brands in our portfolio, included, but limited to; Concept doors in our resorts, resort branded retail locations, Epic Mountain Gear, Bicycle Village, CA- Any Mountain, MN and Hoigaards.

  • Reporting and recap on overall retail and seasonal/campaign KPI’s results to key stakeholders, including key insights on the “why”.

  • Monitor competitive activity to report and move on key insights, best practices, and competitive differentiators for retail

  • Manage all budget requests and data entry into retail’s accounting system, ensuring invoices are paid on-time

Job Requirements

• Bachelor degree in Marketing or related field, MBA or advanced degree a plus

• A minimum of 3 years of marketing strategy and execution, including advertising, promotions, public relations, and CRM - required

• Agency experience, retail experience, leadership experience and budget management experience - required

• Proficient in MS Outlook, Word, Excel, Powerpoint

• English fluency

• Creative mindset

• Strong communication and organizational skills

• High level of organizational detail and the ability to multi-task

• Analytically driven

• Has the ability to synthesize different data sets into key actionable insights

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


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